Improve conversions through A/B testing, split testing and multivariate testing.

optimizely.com
ab-testing tier-1
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Projects

  • ID
    Account
    Code Revision
    Name
    Status
    Created At
    Updated At
    Library
    Include Jquery
    Js File Size
    Javascript
    Project javascript.
    Enable Force Variation
    Exclude Disabled Experiments
    Exclude Names
    IP Anonymization
    IP Filter
    Socket Token
    Dcp Service
  • Project Created

  • Project Updated

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Experiments

  • ID
    Description
    Details
    Percentage Included
    The percentage of your visitors that should see the experiment, measured in basis points. 100 basis points = 1% traffic.
    Status
    Is Multivariate
    Project
    Variations
    Activation Mode
    Custom Css
    Custom Js
    Primary Goal
    Experiment Type
    Shareable Results Link
    A link that anyone can use to see your experiment’s results, whether or not they’re logged into Optimizely.
    Edit URL
    The page that will show up in the Optimizely editor.
    Created At
    Updated At
  • Experiment Created

  • Experiment Updated

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Experiment Stats

  • Variation
    Variation Name
    Baseline
    Variation that is the baseline for this experiment.
    Goal Name
    Goal
    Visitors
    Improvement
    Begin Time
    End Time
    Statistical Significance
    Conversions
    Status
    Conversion Rate
    Difference
    Difference Confidence Interval Min
    Difference Confidence Interval Max
    Visitors Until Statistically Significant
    Is Revenue
    Revenue
    Revenue Per Visitor
  • Stats Created

    Triggers when a new statistics appears for an experiment.

  • Stats Updated

    Triggers when a statistics result changes. Note that this happens quite ofter, so you may need to use is_changed filter to limit triggering to certain stats. For example filter on status change to “winner” or when visitors >= 1000.

  • Search Stats

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